Smooth Scaling #005 - How to have more time freedom in your business [feat. Tracy Irwin]

Leadership & Culture
7 mins
Smooth Scaling #005 - How to have more time freedom in your business [feat. Tracy Irwin]
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Published by
Mike Bandar
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    Hello, fellow entrepreneurs! Whether you're savoring your morning brew, taking a breather during the bustling afternoon, or unwinding in the evening glow, I'm thrilled to have you here as we delve into the enriching insights from the recent webinar on "How to Have More Time Freedom in Your Business."

    This article is your gateway to the top five key takeaways from the engaging conversation between Mike, the co-founder of, and the remarkable Tracy Irwin, a growth accountant, best-selling author, and an all-around exceptional entrepreneur.

    Among other topics, we covered:

    1. The Currency of Time

    In the quest for mastering time freedom, the wisdom of Michael E. Gerber's book "The E-Myth Revisited" rings true. Tracy Irwin echoes Gerber's philosophy that optimizing time is the cornerstone of entrepreneurial success. The relentless pursuit of tasks can often lead to burnout. However, E-Myth's principles remind us that transitioning from being just a technician to an adept business owner is pivotal. A shift in mindset from being consumed by tasks to orchestrating a team enables us to nurture time as the ultimate asset.

    2. Designing Your Business for Freedom

    Tracy's journey mirrors the tenets of the Entrepreneurial Operating System (EOS), a framework introduced by Gino Wickman. Akin to the EOS's emphasis on holistic business management, Tracy's narrative exemplifies intentional design. Through EOS-inspired methods, Tracy transformed her accounting practice into a thriving venture while concurrently shaping her desired lifestyle. This approach resonates with EOS's focus on creating a harmonious and well-structured business ecosystem, empowering entrepreneurs to curate their time and success.

    3. From Technician to Business Owner

    Tracy's enlightening journey, recounted in her book "One,Two...Free" intricately weaves her narrative into her growth as an entrepreneur. As she transitioned from a technician engrossed in daily operations to a visionary business owner, her tale mirrors the core essence of her book. Embracing EOS's visionary role, she liberated herself from the grind, crafting a business where time freedom was attainable. "One,Two...Free" serves as a firsthand account of her metamorphosis, an inspiring roadmap for those seeking to break free from the time-strapped entrepreneur's paradigm.

    4. Leveraging Time for True Success

    The EOS framework and Tracy's journey echo harmoniously in the pursuit of time freedom. Just as EOS encourages entrepreneurs to identify their unique processes and delegate effectively, Tracy's story exemplifies the art of leveraging time through delegation and systematization. The EOS's visionary integrator dynamic is mirrored in Tracy's evolution from accountant to business owner, showcasing that embracing these concepts can lead to unparalleled personal and business growth.

    5. Creating a Life You Love

    Ultimately, the pursuit of time freedom is the pursuit of a life aligned with our deepest desires. Tracy's journey, guided by principles from "The E-Myth Revisited," EOS methodology, and her own book "One, Two...Free", underscores this profound reality. Her move to Spain, her deliberate transition from the mundane to the strategic, is a testament to the symbiotic relationship between business and personal fulfillment. As we tread our entrepreneurial path, let Tracy's tale remind us that time freedom is not a distant dream but a tangible reality within our grasp.

    In a nutshell

    Ladies and gentlemen of the entrepreneurial realm, the "How to Have More Time Freedom in Your Business" webinar has unveiled a treasure trove of wisdom, enriched by insights from "The E-Myth Revisited," the EOS framework, and Tracy Irwin's illuminating book "One, Two...Free". Let's draw inspiration from these reservoirs of knowledge as we navigate the labyrinth of business ownership. Through strategic mindset shifts, intentional design, and leveraging time as our ally, we can sculpt a future that resonates with both our business goals and our personal aspirations. As we propel forward, may we embrace the harmonious symphony of entrepreneurship, time freedom, and a life well-lived.