How to Create Customer Service Playbooks for SMEs [With Real Examples]
Your customers are your biggest asset! Aren’t they? You worked hard to get them, after all. But it’s getting harder to keep them happy, isn’t it? In every industry, customers demand more time, ask more questions, and leave for the competition. Why?The customer-business relationship has changed dramatically in the last five years. Customer options today are broader than ever, there is more information, and if they are not happy, they can easily switch vendors. With all the power, they're demanding an entirely new level of service. It's their terms, not yours, and they'll leave if you don't meet them. Most companies fail to impress their customers because their customer service playbook ignores this shift.Increasing customer retention rates by 5% can increase profits by up to 95%, and...