This Cookie Policy forms part of Waybook's Privacy Policy.
We use cookies to help improve your experience of our website at https://www.waybook.com/. This cookie policy is part of Waybook Ltd's privacy policy. It covers the use of cookies between your device and our site.
The third-party services that may set cookies through our site are listed below. Each provider's own policy describes its cookies in detail.
Last updated: 11 September 2026
When you first visit our site from the United Kingdom, the European Economic Area or Switzerland, our cookie banner asks for your consent before analytics and advertising cookies are used. You can change your choices at any time using the "Cookie Settings" link in the footer of our website, by deleting cookies for waybook.com in your browser (the banner will ask again on your next visit), or by instructing your browser to refuse cookies from https://www.waybook.com/. If you refuse cookies, we may be unable to provide you with some of your desired content and services.
A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the cookie's purpose, and the lifespan of the cookie itself.
Cookies are used to enable certain features (eg logging in), track site usage (eg analytics), store your user settings (eg time zone, notification preferences), and to personalise your content (eg advertising, language).
Cookies set by the website you are visiting are usually referred to as first-party cookies. They typically only track your activity on that particular site.
Cookies set by other sites and companies (i.e. third parties) are called third-party cookies. They can be used to track you on other websites that use the same third-party service.
Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts, and payment processing.
We use essential cookies to enable certain functions on our website.
Performance cookies track how you use a website during your visit. Typically, this information is anonymous and aggregated, with information tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience's overall website experience. These cookies may be set by the website you're visiting (first-party) or by third-party services. They do not collect personal information about you.
We use performance cookies on our site.
Functionality cookies are used to collect information about your device and any settings you may configure on the website you're visiting (like language and time zone settings). With this information, websites can provide you with customised, enhanced, or optimised content and services. These cookies may be set by the website you're visiting (first-party) or by third-party services.
We use functionality cookies for selected features on our site.
Targeting/advertising cookies help determine what promotional content is most relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you're visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service.
We use targeting/advertising cookies on our site.
The table below lists the services that may set cookies or similar technologies through waybook.com and, where noted, the Waybook application at app.waybook.com. Each provider's own policy describes its cookies, their names and how long they last.
| Category | Service | What it is used for |
|---|---|---|
| Essential | Waybook | Signing in, keeping you signed in, security and remembering your settings. |
| Essential | HubSpot | Storing your cookie consent choices. |
| Essential | Cloudflare | Security and protection against automated traffic. |
| Essential | Stripe | Fraud prevention on billing pages in the application. |
| Performance | Google Analytics (via Google Tag Manager) | Understanding how visitors use our site and application. |
| Performance | PostHog, Mixpanel and Segment | Product analytics on our site and in the Waybook application: which pages and features are used, and how sign-ups progress. |
| Performance | HubSpot | Website analytics and linking visits to enquiries you make. |
| Functionality | Intercom | Live chat and support messaging on our site and in the Waybook application. |
| Functionality | HubSpot | Forms and demo booking. |
| Functionality | Wistia, YouTube and Loom | Playing embedded videos. |
| Targeting/advertising | LinkedIn Insight Tag | Measuring the effectiveness of our LinkedIn advertising. |
| Targeting/advertising | Microsoft Advertising (Bing) | Measuring the effectiveness of our Microsoft advertising. |
| Targeting/advertising | Leadfeeder | Identifying the company a visitor works for from their IP address, so that we can follow up business enquiries. |
| Targeting/advertising | LeadDyno | Attributing sign-ups to partners who referred them. |